Mark your calendars and start making plans — South by Southwest is officially returning to Austin for another legendary run. The world-renowned Music Festival and Conference is locked in for March 15–21, 2027, bringing one of the most anticipated weeks on any music lover's annual schedule back to the Live Music Capital of the World.
For nearly four decades, SXSW has transformed downtown Austin into a sprawling playground of discovery, where emerging artists share stages with established icons, industry professionals connect over showcases, and fans stumble upon their next favorite band in a packed dive bar on 6th Street. The 2027 edition promises to carry that electric tradition forward in full force.
Whether you're a first-timer or a seasoned SXSW veteran, the week-long event delivers an unmatched density of live performances across hundreds of venues throughout the city. From intimate club sets to major outdoor stages, the variety is genuinely staggering — and that's before you factor in the conference programming, panels, and networking opportunities that make this event a career-defining experience for music industry professionals.
Austin locals, this is your annual reminder to plan ahead. Hotel blocks fill fast, wristband and badge registration opens months in advance, and the free shows — yes, there are tons of free shows — require their own strategy to navigate. Start following SXSW's official channels now and keep an eye on Austin Festival Calendar for lineup announcements, venue guides, and everything you need to make the most of March 2027.
SXSW 2027 runs March 15–21 across venues throughout Austin, TX. Stay tuned for badge registration details and artist announcements as they roll out.